As the summer season rapidly approaches, it's essential to prepare for the influx of international tourists. Spring, provides a valuable opportunity for professionals to fine-tune their strategies and ensure a successful upcoming season.
Here are some key areas to focus on:
1. Enhance Your Welcome: Create a multilingual reception to effectively present your establishment and its offerings.
This includes showcasing all services:
- Such as concierge assistance, - As well as promoting sports, cultural, and musical activities. - Highlight the dining options available in your establishment and provide information about local tourist attractions. - Consider offering international press access on mobile devices, - And allowing guests to feel more at home during their stay.
2. Cater to Different Preferences: Adapt your menu to accommodate the preferences of diverse clientele. Today's travelers seek responsible, local, and organic food options while also craving novelty. - Take into account the profiles of your international guests and adjust your menu accordingly before each season. - To facilitate their dining experience, provide a multilingual menu on digital platforms, such as tablet menus or QR Code menus. This enables guests to view visually appealing dishes, complete with comprehensive and accurate descriptions in their native language, reducing ordering errors and enhancing satisfaction.
3. Prepare Your Staff: Ensure your staff is well-prepared for the return of international guests. As your team may have experienced changes over the past year, conduct briefings to familiarize them with the expectations of clients from different countries. - Teach them basic phrases and common expressions in languages such as English, Arabic, Spanish, French, Chinese, German, or Japanese. - It's also important to educate your staff about the customs and traditions of various cultures. - Additionally, adjust meal timings and menu options to accommodate different dietary preferences and inform your staff about tipping practices worldwide. - Offering translation services, either through bilingual staff members or translation apps, can greatly facilitate communication and make guests feel more comfortable.
4. Utilize Social Media: When communicating through social media channels such as Facebook, Instagram, or others, consider providing translations to cater to your target audience. This demonstrates your ability to engage with guests upon their arrival and address any questions or concerns they may have about their stay. Analyze your audience demographics and tailor your content accordingly. For instance, if you observe a significant percentage of non-French speakers in your Instagram traffic, incorporating English captions or translations can increase engagement among foreign tourists. While it may not always be feasible to provide double translations in story format, using easily understandable vocabulary with international appeal is recommended.
5. Focus on Continuous Improvement: Regularly assess and enhance your services and offerings to meet the evolving expectations of international tourists. - Embrace technological solutions, to provide a wide range of reading materials in multiple languages. - Explore opportunities to personalize the guest experience and increase customer satisfaction at a reasonable cost. - Strive for continuous improvement in all aspects of your operations, ensuring that your establishment remains a welcoming destination for tourists from around the world.
By implementing these five tips, you can create a more professional and inclusive environment, attracting and satisfying international tourists.
Remember, embracing diversity and providing exceptional service are key to success in the global hospitality industry.