Globally, multi-leisure complexes—from bowling alleys and laser tag arenas to trampoline parks, quiz rooms, axe throwing venues, virtual reality experiences, and escape rooms—are thriving in a competitive and ever-evolving landscape.
To succeed, embracing digital transformation is essential. This not only enhances the customer experience but also revitalizes product offerings, especially in the beverage sector. Here are five key strategies for leveraging digital solutions to create memorable experiences and drive growth.
1. Crafting a Profitable Menu To cater to a wide audience, organize your products strategically. Highlight the most profitable items, typically the simplest and quickest to prepare, at the top of the menu.
For beverages:
Hot drinks
Cold drinks/soft drinks
Alcoholic and non-alcoholic beers
Cocktails
Mocktails
Wines Consider adding a "Craft Beverages" or "Homemade" section, popular with customers and offering higher margins. For food:
Appetizer boards
Sweet items
Savory items
2. QR Code Menus: The Gateway to an Immersive Customer Experience QR code menus offer a contactless and user-friendly experience. By scanning a code on their mobile device, customers can instantly access an interactive menu detailing your entire beverage selection:
Detailed descriptions with tags
Personalized recommendations
Appealing visuals of your drinks
Customer reviews to guide choices Featured Products: Highlight economically impactful items easily on a digital menu (a featured drink can account for a significant portion of sales).
3. Offers and Packages: Opportunities to Boost Beverage Sales Bundle a game experience with a drink to encourage additional sales. By expanding your food offerings, you can prompt customers to order more beverages, increasing both sales and time spent on-site. Take advantage of various opportunities to promote your food and beverage offerings:
Offer an annual membership card with perks like a free drink each month
Implement package deals for quieter days or special events:
For team-building events
For birthdays
For incentives and other events
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